The For the Love of the Game Fund at the Canadian Rugby Foundation was established in January 2024 to act as the endowment fund for the registered not-for-profit organization “For the Love of the Game Experience Ltd.” founded in 2015 by former Canadian international Dave Lougheed. The mission of For the Love of the Game is to “inspire excellence through experience for athletes, coaches and their passionate supporters”.
For the Love of the Game has already partnered with the Foundation on a number of initiatives including sponsorship of the Canadian University Men’s Rugby Championship and the Canadian University Coaching Awards and continues to support initiatives through the Canadian Rugby Foundation that align with its mission, vision and values.
Please visit www.fortheloveofthegame.info for more information about For the Love of the Game.
