The For the Love of the Game Fund at the Canadian Rugby Foundation was established in 2024 to act as the endowment fund for the registered not-for-profit organization For the Love of the Game Experience Ltd. founded in 2015 by former Canadian international Dave Lougheed. The mission of For the Love of the Game is to “inspire excellence through experience for athletes, coaches and their passionate supporters”.
For the Love of the Game has already partnered with the Foundation on a number of initiatives including sponsorship of the Canadian University Men’s Rugby Championship and the Canadian University Coaching Awards and continues to support the initiatives through the Canadian Rugby Foundation that align with its mission, vision and values.
In April 2024, the former Lt. Colonel W.D.C. Holmes University Awards Fund was merged into the For the Love of the Game Fund bringing an influx of over $230,ooo. The For the Love of the GAme Fund will continue to fund both the Lt. Colonel W.D.C. Holmes UNiversity Awards at the annual U SPORTS Women’s Rugby Championship and the Canadian University Men’s Rugby Championship, as well as the Vancouver Island High School Rugby Project.
Please visit www.fortheloveofthegame.info for more information about For the Love of the Game.
To donate to the For the Love of the Game Fund, go here
